Shop in Shops

Impactful and engaging brand experiences that re-define the shopper experience in store.

Our mission is to offer complete Shop in Shop solutions to Stanley Black & Decker’s customers by sharing and leveraging the best practises across the region.

We reduce complexity with a design to value model. Our solutions are scalable, customised to store size, brand, and product range.

Blains Farm & Fleet. Janesville, Wisconsin.

This is a Large Shop in Shop concept that was executed for a flagship store in the United States.

The DEWALT Branded Flooring and Overhead Gantry’s create a zone within the store, helping to own the space and take the customer on a journey. Each category has a dedicate area - Outdoor, Power Tools & Accessories, and Storage. The use of areas feeds into the open floor plan, allowing customers to browse the full product offering, from one category to another. The dedicated Battery Island is at the heart of the Shop in Shop and makes for a fully immersive brand & shopper experience.


The latest range of bespoke Shop in Shop solutions for DEWALT’s Outdoor range in EMEA (France, Germany, Italy & the Nordics). Now available to order.

DEWALT Outdoor

The Shop in Shops feature the latest innovation, including fully illuminated headers. The updated header design allows you to merchandise more product than ever before. The use of lighting (front face illumination and LED downlighting) helps to maximise the impact of your brand and product at Point of Purchase.

Small Shop in Shop

Valance Gondola (1 x MP98327-XJ & MP98328-XJ), Chainsaw Battery Gondola (1 x MP98331-XJ & MP98332-XJ), & Mower Floor Standing Unit (1 x MP98323-XJ).

Medium Shop in Shop

Valance Gondola (2 x MP98327-XJ & MP98328-XJ), Mower Gondola (1 x MP98320-XJ & MP98321-XJ & MP98322-XJ), Chainsaw Battery Gondola (1 x MP98331-XJ & MP98332-XJ), & Split Boom Gondola (1 x MP98329-XJ & MP98330-XJ).

From log-effect chainsaw brackets to artificial grass mats, each material has been carefully selected to create an immersive experience that mimics an outdoor environment. The system is fully modular with integrated print and lingual POS. These solutions can be tailored to store size, ranging from 1m solutions to Small & Medium Shop in Shop executions.


Build your own Shop in Shop.

Select from the complete range of ready to order, tailor-made solutions.